Sixth Canadian Edition

Edward Bell, Alan Bryman,
and Steven Kleinknecht

Now in its sixth Canadian edition, Social Research Methods remains the go-to research guide for undergraduates in the social sciences.

Offering practical, step-by-step advice, the authors take readers through all stages of the processes involved in both quantitative and qualitative research, from formulating questions, choosing methods, and recruiting participants to analyzing the data and writing up the results.

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"Social Research Methods, Sixth Canadian Edition, has an effective way of being conversational yet thorough in its treatment of issues. The changes to the new edition have added welcome nuance.
It feels relevant to Canadian youth and how they see the social world."

⁠—Sarah Knudson, St. Thomas More College at the University of Saskatchewan

What's New to Social Research Methods?

Links

This edition is available as an enhanced e-book.
It incorporates many resources throughout, offering an interactive learning experience for students.

Watch the digital walkthrough to explore the resources!

Instructor Resources available on Oxford Learning Link

• Instructor’s Manual

• Lecture PowerPoint Slides

• Test Bank (Word, Respondus, and LMS/VLE Course Package)

• Data Sets

• Image Bank

• LMS/VLE Course Packages

PART III. Qualitative Research

9. The Nature of Qualitative Research

10. Ethnography and Participant Observation

11. Interviewing in Qualitative Research

12. Content Analysis

13. Qualitative Data Analysis

PART IV. Transcending the Quantitative/Qualitative Divide and Some Practical Advice

14. Bridging the Quantitative/Qualitative Divide

15. Conducting a Research Project

Appendix. Using IBM SPSS Statistics and NVivo Software

Glossary

References

Index

Guide to the Book

Special Features of the Book

Acknowledgments

Preface

PART I. Fundamental Issues in Social Research

1. General Research Orientations

2. Research Designs

3. Research Ethics

Appendix to Part I. The Ideal Stages of Research

PART II. Quantitative Research

4. The Nature of Quantitative Research

5. Survey Research: Interviews and Questionnaires

6. Structured Observation

7. Quantitative Sampling

8. Quantitative Data Analysis

Integrated videos and podcasts on researchers’ experiences—along with tips and tools for conducting social research—enrich student learning in each chapter

Flashcards at the end of each chapter allow students to quiz themselves on chapter vocabulary before moving on

Quizzes for every A-level heading and chapter enable students to assess their understanding of key concepts

Updated research simulations walk students through the process of conducting social research

An updated Researcher’s Toolkit features FAQs for each part of the research process, a list of “Dos and Don’ts” of research, a set of vignettes highlighting potential problems when conducting research, and examples of research projects

Integrated checklists for conducting a research project help keep students organized

Clickable links throughout each chapter take students to interesting and useful online resources related to chapter content

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